Kemenhub 151

Kemenhub 151  is the official account of the Ministry of Transportation of the Republic of Indonesia. Running a #MudikCeriaPenuhMakna campaign on social media to coincide with the 2024 Eid Mudik moment. Social media content about information, facilities, Mudik infrastructure by the Ministry of Transportation, etc..

Objective:
Campaign - #MudikCeriaPenuhMakna

Content Pillar:

 Engagement (Giveaway/Quiz), Educative (Tips & Tricks)

Platform:

Instagram, Facebook, Twitter, Youtube, TikTok

Amazfit Indonesia

Amazfit is a global smart-wearable brand owned by Zepp, a health technology company. It has several excellent smartwatch products, such as Amazfit BIP Series, T-Rex, GT4 and GT3 Series, etc..

Objective:

Built awareness of Amazfit smartwatch products
Increase more engagement and social media followers
Introduce new products and increase sales
Campaign - #UpYourGame

Content Pillar:

Product Knowledge (USP), Engagement Content (Giveaway), Promo & Event,
UGC Content, KOL Collaboration

Platform:

Instagram, Facebook, Twitter

Kimia Farma Mobile

Kimia Farma Mobile is a healthcare application that helps people buy medicines, make health check appointments and conduct covid-19 tests at the nearest Kimia Farma clinic and laboratory network.

Objective:

Built brand awareness of Kimia Farma Mobile
Increase Leads
Campaign - #DekatCepatSehat

Content Pillar:

Product Knowledge, Engagement (Giveaway/Quiz), Educative (Tips & Tricks), Promo & Event, KOL Collaboration

Platform:

Instagram, Facebook, Twitter, Youtube, TikTok

Elex Media Komputindo

Elex Media Komputindo is a book and multimedia publisher part of the Kompas Gramedia corporation, the largest media in Indonesia. Known as a pioneer of manga publishing and became one of the largest comic publishers in Indonesia. Also published fiction and non-fiction books.

Objective:

Built brand awareness of Elex Media Komputindo products
Increase more engagement and social media followers
Introduce new products and increase sales

Content Pillar:

Product Knowledge, Engagement, Educative, Promo & Event

Platform:

Instagram, Facebook, Twitter, Forum

WOODS' Indonesia

WOODS' Indonesia  is the official account of WOODS (Kalbe Farma). It has several products such as WOODS' Naturals cough medicine and WOODS' Lozenges lozenges. Elevating family warmth and digital campaigns #WOODSAndalanku as personas on social media.

Objective:

Built brand awareness & engagement
Digital campaign - #WOODSAndalanku


Content Pillar:

Product Knowledge (USP Content), Educative (Tips & Trick)

Platform:

Instagram, Facebook, TikTok

Energy Gel EJ Sport

The official EJ Sport account is an Energy Gel product account that functions to increase energy and maintain performance while exercising. Having 2 flavors, banana and orange, EJ Sport has a variety of useful ingredients for exercise and make #EveryoneCan #GoExtraLevel

Objective:

Increase brand awareness and more engagement on social media Campaign - #EveryoneCan #GoExtraLevel 

Content Pillar:
Product Knowledge, Digital Activity, Educative (Tips & Tricks), Testimonial (User-Generated Content)

Platform:
Instagram, Facebook, TikTok

Chery Motor Indonesia

Chery is an automotive company/brand from China. It has three superior products in Indonesia, Chery Tiggo Series and Omoda 5. Chery itself is the first Chinese automotive company to export its cars abroad and as the largest exporter of cars from the country.

Objective:

Built awareness of Chery Motor Indonesia
Increase more engagement & social media followers


Content Pillar:

Product Knowledge (USP Content), Educative (Tips & Trick), Event & Promo, UGC Content, KOL Collaboration

Platform:

Instagram, Facebook, Youtube

The Forum

The Forum is multi-platform media that produces and distributes generation z-focused content, latest trends on fashion, lifestyle, music, film, politic, and pop-culture.

Objective:

Increase more engagement and social media followers

Content Pillar:

Informative Content (Daily News)

Platform:

Instagram, TikTok

Panorama Magazine

Panorama Magazine is an Indonesian-language travel and lifestyle magazine published by Panorama Tours Media that covers various destinations in the world and around the world.

Objective:

Increase more engagement

Content Pillar:

Informative Content, Promo & Event

Platform:

Instagram, Twitter, Facebook, Youtube

Primaya Evasari Hospital

Primaya Evasari Hospital is a privately owned public hospital that currently serves many patients in Jakarta and surrounding areas. Primaya Evasari Hospital always presents best quality and service.

Objective:

Built brand awareness of Primaya Evasari Hospital
Increase more engagement and social media followers

Content Pillar:

Product Knowledge (USP), Educative Content (Tips & Trick), Engagement Content (Giveaway/Quiz), Promo & Event,

Platform:

Instagram, Facebook

United Family Food (UNIFAM)

UNIFAM is a domestic food and beverage producer that markets a variety of processed food products ranging from sweets (confectionery) to various snacks. Such as Milkita products, Kiko Ice Stick, Jagoan Neon Candies, Super Zuper, Split Cola Candy, etc

Objective:

Built brand awareness of UNIFAM
Increase more engagement and social media followers

Content Pillar:

Product Knowledge (USP), Educative Content (Tips & Trick), Promo & Event (Corporate Social Responsibility, Career Info), Engagement (Giveaway)

Platform:

Instagram, Facebook

DFSK Motor Indonesia

DFSK Motor Indonesia is one of the motor vehicle manufacturers in Indonesia from Sokon Group (Hongkong) Company Limited. Producing SUV, MPV and Super Cab cars (DFSK Gelora, DFSK Glory).

Objective:

Built brand awareness of DFSK Indonesia
Increase more engagement and social media followers

Content Pillar:

Product Knowledge (USP), Educative (Tips & Trick), Engagement (Giveaway/Quiz), Promo & Event, UGC Content

Platform:

Instagram, Facebook, Youtube

Getlost Indonesia

GetLost Indonesia magazine is an Indonesian-language travel and lifestyle magazine published by Panorama Tours Media that covers various destinations in Indonesia. This magazine is more devoted to young people with a high spirit of adventure.

Objective:

Increase more engagement

Content Pillar:

Informative Content, Promo & Event

Platform:

Instagram, Twitter, Facebook, Youtube

Dealer Suzuki Trada

Suzuki Trada is the largest Suzuki car dealer in Indonesia. Operating directly under the auspices of PT. Suzuki Indomobil Sales (SIS) as ATPM (Sole Agent Brand Holder). Has sales services, Service, Spare Parts, Body Repair and Trade in.

Objective:

Built brand awareness of Suzuki Trada Dealer
Increase more engagement and social media followers
Campaign - #IngatSuzukiIngatTrada, #AllInTrada

Content Pillar:

Product Knowledge (After-Sales Service & Product Info), Educative Content (Tips & trick, Promo & Event, Engagement (Quiz/Giveaway),

Platform:

Instagram, Facebook, TikTok

Rajawali Nusindo

Rajawali Nusindo is subsidiary of ID Food (Persero) which is engaged in distribution and trading. Distributing consumer products, medical devices, plantation products, etc.

Objective:

Built brand awareness of Rajawali Nusindo
Increase more engagement and sales

Content Pillar:

Product Knowledge, Educative Content (Tips & trick), Promo & Corporate Event, Engagement (Quiz/Giveaway)

Platform:

Instagram, Facebook

FIKOM - Universitas Moestopo

The Faculty of Communication Sciences Moestopo consists of Public Relations, Journalism, Advertising, Broadcasting and Digital study programs

Objective:

Built brand awareness of FIKOM Moestopo
Increase more engagement and traffic

Content Pillar:

Product Knowledge, Educative Content (Tips & trick), Promo

Platform:

Instagram, Facebook

Kalpanax Indonesia

Kalpanax Indonesia is a topical drug from PT. KALBE FARMA, Tbk. to overcome skin problems caused by fungal infections such as ringworm, athlete's foot, and ringworm

Objective:

Built brand awareness and educate the audience about Kalpanax Indonesia 
Increase more engagement and traffic

Content Pillar:

Product Knowledge, Educative Content (Tips & trick), Trend Jacking

Platform:

Instagram, TikTok

Turtle Wax Indonesia

Turtle Wax Indonesia is the world's leading manufacturer of vehicle care products (interior and exterior). Has the best range of vehicle maintenance.

Objective:

Built brand awareness of Turtle Wax
Increase more engagement and social media followers

Content Pillar:

Product Knowledge, Educative Content (Tips & trick), Promo & Event, Engagement (Giveaway/Quiz)

Platform:

Instagram, Facebook

Sketsa House Digital Agency

Sketsa House is one of the digital agencies in Jakarta that offers Social Media Management, Website Maintain, Production, Ads Management, etc.

Objective:

Built brand awareness of Sketsa House Digital Agency
Increase more engagement and social media followers

Content Pillar:

Trend Jacking, Product Knowledge, Educative Content (Tips & trick)

Platform:

Instagram, TikTok